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Posted on: January 12th 2024

Smashed Live

Award-winning alcohol awareness theatre production ‘Smashed’ is visiting
Chichester High School on Tuesday 16th January 

Smashed Live

Our CHS students will receive a hard-hitting lesson on the dangers of underage drinking, as award-winning alcohol awareness theatre production ‘Smashed’ embarks on its largest tour yet. 

Developed and presented by Collingwood Learning and supported by Diageo, ‘Smashed’ combines drama with interactive workshops to help secondary school students understand the facts, causes and consequences of underage drinking and drive down alcohol consumption among young people.

Each 25-minute performance is followed by a 35-minute workshop, during which participants have the opportunity to reflect on the themes and answer questions about the choices made by the characters in the performance.

Diageo has long committed to promoting moderation and tackling alcohol harm across the UK, supporting initiatives like ‘Smashed’ as part of its ambition to educate 10 million young people, teachers and parents globally by 2030.

Now in its 18th year, ‘Smashed’ has delivered educational performances to students in 38 countries around the world. The tour engaged over 1.9 million students globally live and online in 2022-2023 alone and in Great Britain has reached over half a million students to date.

The programme, developed in consultation with young people, has a proven impact on driving attitude and behaviour change.
The latest UK evaluation report found that: 

  • 96% of students stated they had ‘some’ or ‘lots’ of knowledge about the risks of drinking alcohol underage.
  • 83% of students stated that they feel equipped to make the right choices about drinking alcohol.
  • 78% of students stated that if they or someone they knew were having problems with alcohol, they would know where to get help.
  • 74% of students stated that they were less likely to drink alcohol underage following the Smashed performance.

‘Smashed’ works in close collaboration with Community Alcohol Partnerships (CAP), a community-interest company that brings together councils, retailers, police, schools, health providers and community groups across the UK to reduce alcohol harm among young people. In the past six years, CAP has seen a 62% reduction in regular drinking among 13–16-year-olds.

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